Addiction therapy and counselling
Addiction therapy offers a private, non-judgemental space to look at your relationship with alcohol, drugs or other compulsive behaviours – and at what they have been helping you cope with.
As an addiction therapist, I offer drug and alcohol counselling for adults at any stage: before making a change, while making it, or in recovery. Sessions are available in person or online.

Michael Swales
MBACP, NCPS Acc.In-person therapy in London
Online therapy
across the UKIndividual therapy
from £75Couples therapy
from £95
Who it’s for
Alcohol help, drug help and addiction recovery
You might be drinking more than you want to, using drugs to get through the week, or noticing that a habit, such as pornography use, has started to take over. You might not be sure yet whether it is a problem.
Some people look for alcohol help after a difficult period, or for support with alcohol dependence. Others are in addiction recovery and want support to understand what led there and what helps them stay steady.
You do not need to have decided anything before you begin. Private addiction therapy can start with simply talking about what is happening.
You can read more in starting fresh: how therapy supports you in addiction recovery.
Common reasons
When people look for addiction counselling
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Drinking more, or more often, than you intend
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Using drugs to relax, sleep or switch off
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Hiding how much you drink or use
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Worry from family or friends
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Finding it hard to stop once you start
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Low mood or anxiety after drinking or using
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Strain on money, work or relationships
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Wanting support with alcohol addiction and recovery
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Keeping steady after cutting down or stopping
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Compulsive habits that feel hard to control
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Wanting to understand why change keeps slipping away
What to expect
How addiction therapy works
Most people begin with a free initial call, to talk through what is happening and decide whether therapy feels like the right kind of support.
Sessions are confidential and go at your pace. We look at the pattern around drinking, drug use or a habit – when it happens, what it changes and what it costs – alongside what is going on in your life and relationships.
Change is rarely a straight line. Setbacks are treated as something to understand, not as failure.
About the therapist
Working with an addiction therapist
My approach is integrative, relational and trauma-informed, with additional training in addiction recovery.
I work without judgement, paying attention to shame, coping and relationships as well as to the drinking, drug use or behaviour itself.
Experienced and accredited
Michael Swales is registered with professional bodies including BACP and NCPS, with additional training in relationship psychotherapy, somatic trauma therapy and addiction recovery.

Locations and online
Addiction therapy near you
in person or online
You can meet in person at King’s Cross, Angel or Farringdon, or have sessions online. For in-person sessions, see addiction therapy in London.
Frequently asked questions
FAQs
Addiction therapy is talking therapy for people whose use of alcohol, drugs or other behaviours has become hard to manage. It looks at the pattern itself and at what lies underneath it, such as stress, shame, trauma or relationships.
Addiction treatment can mean many things, from medical care and detox to residential programmes and talking therapy. Addiction counselling is one part of that picture: a confidential space to talk, understand patterns and plan change, on its own or alongside other support.
No. I offer talking therapy, not detox, rehabilitation or medical treatment. If you are thinking about cutting down or stopping alcohol or drugs, your GP can advise on doing this safely, and therapy can sit alongside that support.
Often, yes. Whether it is right to begin while you are still drinking or using depends on your situation, and we can talk about this during the initial call.
Online addiction therapy by video call may be suitable for some people. This can be discussed during the initial consultation.
Look for a qualified therapist who is registered with a professional body, has training in addiction and recovery, and feels like someone you can be honest with. I am registered with BACP and NCPS, with additional training in addiction recovery.
Individual therapy starts from £75. Fees can vary depending on the type of therapy, format and circumstances, and this can be discussed during your free initial consultation.
Get in touch
Take the next step when you're ready
Reaching out can feel like a big step, I offer a safe, confidential place to talk and explore what support might look like for you. Phone, email, video-call or in-person sessions – get in touch in whatever way suits you.
Email
info@michaelswales.com
Response time
I aim to respond to within 1 working day.
I'll be happy to hear from you.
Your details are secure and will never be shared.
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